A series of projections is to take place across the wider area of Central Belgrade, approximately within the 10 minute bus-ride radius from the strict city centre. The projected imagery, such as 3d views, photo collages, section, plans or elevations, is selected from various designs by young architects. It is projected onto surfaces, preferably vertical, as projections on horizontal surfaces are much more technically demanding.

Once the projected images of spaces overlap with the spaces that these are being projected upon, a new imaginary spatial setting is created. This setting is intended to provoke a response from a fashion designer to pose his models against such setting in a manner he/she sees fit and thus create entirely new aesthetic and conceptual relations.
The aim of the project is twofold – the large, human-scale projections of building drawings enable the architects to visualise how their ideas might look like once built and even gives them a chance to take a walk through their designs while these are being projected onto existing spaces. For fashion designers, this presents an opportunity to test their designs in a context other that the one they would normally envisage.
The recording of the collaborations forms an integral part of the overall idea. The photographer/video artist, with his/hers own interpretation is seen an important contributor to the final stages of the process.

Test photo shooting:

Architect: Nikola Knežević

Project: ”Living in a nursery – garden”, Center for elderly people living, Zemun, Belgrade, 2009

Photographer: Andreja Mirić

Model: Dragana Dobrić

Special thanks to Hans on borrowed video-beam!

Projekti mladih arhitekata – renderi, montaže, kolaži, preseci i osnove, projektuju se na vertikalne ili u nekim slučajevima horizontalne površine (tehnički zahtevnije, pa se izbegava) prostora u širem centru grada Beograda (npr. 10 min prevozom od centra). Odabrane prostore definise horizontalna površina, ravna ili sa vec postojećom strukturom, dovoljno velika da se na nju projektuje slika.  Neophodno je da zadovolje osnovne tehničke uslove (prilaz, mogućnost priključenja na elektro-mrežu…).

Kada se projektovani arhitektonski prostor i stvarni prostor grada preklope dobija se novi, imaginarni prostor koji treba da izazove modnog dizajnera da svoj dizajn pozicionira u izmišljenom kontekstu i da ostvari specifičan odnos u novonastaloj atmosferi.
Projektovanje arhitekture na “zidove”, i njeno oživljavanje uvođenjem čoveka u prostor, mladim arhitektama daje mogucnost da “izvedu” svoje projekte, a dizajnerima da ispitaju kako se njihova odeća ponasa u drugačijem kontekstu od onog o kom razmišljaju dok stvaraju.
Bitan je i momenat beleženja samog događaja / susreta arhitekture i modnog dizajna, kroz fotografiju i lični senzibilitet koji fotograf unosi na kraju procesa.

Pilot fotografisanje:

Arhitekta: Nikola Knežević

Projekat: Živeti u rasadniku, Centar za negu starih lica, Zemun, Beograd, 2009

Fotograf: Andreja Mirić

Model: Dragana Dobrić

Posebna zahvalnost Hansu na pozajmljenom projektoru!

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